High dynamic range photography, or HDR, sells houses – and it does it by immersing the viewer in brilliantly contrasting colors, ultra-sharp resolution and perfectly captured images of a home’s interior and exterior.
And surprisingly, some real estate agents aren’t using it to help their clients.
But we do everything it takes to help our clients sell their homes quickly and at the right price.
The vast majority of homebuyers start searching online for homes before they call a Realtor®. Statistics show that you only get between 3 and 5 seconds to capture someone’s interest online, and good real estate agents know that it all starts with crisp, clear and beautiful photos.
Real estate photos give potential buyers their first impression of your home, and they’ll either keep scrolling or dive into the details, clicking and zooming in on each picture on the listing. Using the highest quality photographs is essential if you want to engage potential buyers; in fact, it can make your home stand out in a crowded market and bring in serious buyers.
Here are the facts:
- Listings with high-resolution photos sell for, on average, between $3,400 and $11,200 more than their initial listing price
- Listings with professional real estate photography get 60 percent more views than those with average or poor photography
- 83 percent of buyers find professional real estate photography “very useful” during the decision-making process